the founder

Singapore x New Zealand


Melissa is an experienced photographer, content creator, and Bachelor of Arts graduate, with over 5 years of commercial experience in Singapore and 3 years in New Zealand. Her expertise in recipe development, food photography, and digital media puts her in a unique position to help clients translate their exceptional products into engaging sales-converting content. 

Currently based in Auckland, she is passionate about helping Kiwi businesses brand themselves locally and internationally. Her experience developing content for international, Kiwi, and South East Asian audiences exemplifies her ability to accurately tailor content for different audience segments. 

She works with professionalism and integrity, and is efficient in meeting deadlines. Often complimented for her creativity and artistic flair, she is also deeply passionate about ethics and sustainability in food businesses.